Studies from the U.S. Department of Education show that 8 out of 10 students expect to earn a college degree or higher, but few students understand what they need to do to be fully prepared for college. In response, several California organizations have joined forces with the Lumina Foundation for Education, the Ad Council and the American Council on Education to support KnowHow2GO, a multimedia campaign that provides students with four simple steps they can use to actively guide their preparation for postsecondary education.

The campaign reaches out to young people, their parents and their mentors with television, radio and outdoor public service advertising, an interactive website and through local events and activities coordinated with grassroots partners.

Click here to see a full list of California partners